•Word (Letter) mark
•Figurative mark (Logo)/ Device mark
•Service mark
•Collective mark
•Certification mark
•Well-known mark
•Unconventional trade marks – Colour, Sound, Smell, Motion
•Word mark
–Consists of one or more words
–Combination of numbers and letters
–Registered in a standard typeface E.g. Coca-Cola, Sony, Apple, Microsoft, Wikipedia etc.
•Figurative mark (Logo)
–Only figure or a figure combined with a word(s).
–Word marks with a distinct or particular font, particular style, colour etc.
•Service Mark
–Mark not representing the goods but the services offered by an entity
–Used in the service industry
–Restaurant, hotel, IT, Beauty, Healthcare etc.
–E.g. Facebook logo, McDonalds logo
•Collective mark
–Linked with a group of people, association, society, institution etc.
–Used by the members of the association to identify themselves with the quality or accuracy or such standards
•Certification mark
–To show the standard of goods or services
–Minimum standards set by the authority to be followed by the industry
•Well-known mark
–Mark which has earned goodwill and reputation over a period of time
–Easily recognised by the public at large
–Enjoy a greater amount of protection
–No one else can register their marks which resemble well known marks even if the well known mark is not registered
•Unconventional marks (non traditional)
–Colour mark - Heinz Beanz
- Sound mark
- Nokia tune
- Yahoo tune
- Smell Mark
- Dutch company- smell of fresh grass upon tennis balls
•Shape mark
•Taste mark
–Few unsuccessful attempts have been made to register taste as trade marks
•Hologram, Motion, Moving images
– Lamborghini
– Kraft Foods UK Ltd.
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